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Prints Made Green Blog

Prints Made Green Blog

  • What's The History Of The United States Postal Service?

    What's The History Of The United States Postal Service?The country can't run without the mail.

    Every day the mail service is being sorted, received, delivered to all points in the country. The pride and tradition of the Postal Service goes way back to before the country was born. Post, as it was called then, would be delivered by horseback or wagon. It often took weeks or months for mail to arrive. The postal workers had to overcome inclement to harsh weather to dangerous animals and of course people.

    As the country grew the roads improved, bridges were built and transportation of the mail became more affordable and safer.

    Now its called the United States Postal Service after originally being called, the US Post Office Department.

    This goes all the way back to 1775 when the Second Continental Congress met and appointed Benjamin Franklin as the first Postmaster General. The actual cabinet post wasn't created until 1792 and was finally reorganized in 1971 when the Postal Reorganization Act went into effect.

    The present postal mail service comes along after a very long road. When the American colonies were established, they tried to get the postal service going. It was tough and dangerous. America has the most diverse and harshest weather in the world. From hurricanes, to tornadoes, massive blizzards and world record heat. This the founders of the postal mail service had to confront and that wasn't all. Take into mind that a great deal of the post was to be sent and received from England.

    Finally in 1691 a central postal organization was finalized. Thomas Neale got a 21 year grant from none other than the King and Queen of England to handle the mail. This was done in the form of a patent, that allowed Neale to collect a formal postal tax regarding all official documents. Now, Neale appointed then New Jersey Governor, Andrew Hamilton as the Deputy Postmaster and the first American postal service was formed in February 1692. This set into motion the other colonies following suit and a common, established and uniformed postal mail service.

    At first the new postal system was mostly correspondence regarding business and government. The expansion of journalism boosted the need for more service and also generated revenue via subscriptions.

    The Crown's control over the colonies' postal system came to an end during the mid 1700s. Now, the postal service and printers brought in merchants and politicians the create the foundation of the postal system we have to day. So the official United States Post Office was born on July 26, 1775 by the decree of the Second Continental Congress.

    From there on, the postal mail service has undergone a myriad of changes. The amounts of mail that could be shipped per day, year, and the ability of people to send mail directly was changed. Actually it wasn't until 1896 when the domestic parcel post service was allowed by Postmaster General Frank H. Hitchcock. This then opened the doors for so much expansion that the sheer volume of mail up until modern day has expanded greatly to a juggernaut.

    In modern times, the Postal Service has had to battle challenges of lower revenue due to the advent of email. The internet now allows people and companies and government s to send data without fees. This put a dent in the revenue of the service but that changed with the advent of online shopping that has goods being transported in massive volumes via the post.

    Overall, the United States Postal Service still remains as a vital part of the country's infrastructure and will continue to do so.

    Image credit: Wikipedia

  • Direct Mail Continues To Prove Its Marketing Power

    Direct Mail Continues To Prove Its Marketing PowerToday's marketers make a major mistake in not utilizing the direct mail market.

    Traditionally until the rise of the internet as the way to promote and market, direct mail ruled supreme. It started to dive as the web gained more popularity and this is a shame because direct mail still has its advantages that the web doesn't provide for. That being said, using direct mail can and is a successful way to market.

    The best advantage to direct mail is that it's something that's tangible. People can hold it in their hands and that makes the promotional material more memorable. Well designed marketing material can also be a major piece of decoration for people who love the graphics, cartoons especially, that they'll hold onto, pin to their refrigerator doors, their office bulletin boards or even show off on their desks as the promo might be a message that they can relate to.

    The most famous direct mail copy and art are valuable collectibles, those originating prior to the 1980s. Classic direct mail cards, posters, magnets, clothing patches and the like go for some good money on the auction sites. Believe it or not, even today there are objects that can be used for direct mail promotion and marketing that didn't exist years ago and are a great touch to today's technologies. One cool new thing is 3D printing. With 3D printing, a company can make multiple objects like figurines, statuettes, cards, costume jewelry of their logos etc.. Added to direct mail these pieces are collected and shown off especially if they're well designed and send a message.

    That's a key element right there. What does your company's message to the consumer consist of? Do you have a winning catch phrase? Something that people can feel a boost out of and want to display for brand loyalty? Direct mail puts your brand name, especially your logo into the hands of the public. Something they can feel and experience with their senses. Coupled with a competent and entertaining online campaign you can gain much. Remember, your direct mail copy will have your website URLs and online info too. On your website, you can feature a cool pin or picture card of like cute puppies or historical figures and let people know that if they sign up for your services or newsletter they can get a neat item in the mail.

    There are numerous combinations to marketing with direct mail here and one's imagination should not be limited but also be tempered with common marketing sense. Your goal is to attract the customers, sell them a product or service, and retain them for future campaigns and sales.

    Direct mail can achieve this if done just right and there are numerous experts out there who know how to use direct mail effectively and affordably.

    So don't disregard direct mail in your promotional and marketing strategies. It's a time tested resource that isn't going away anytime soon.

  • Knowing A Bit About Laser Printing

    Knowing A Bit About Laser PrintingLaser printing has been around for decades now and knowing more about it is something that both the public and consumers should take a look at.

    It was way back in 1969 that at Xerox's facility in Webster, New York that a man named Gary Starkweather used a laser with a xerography process to invent the first laser printer.  Ten years later IBM breaks out their IBM 3800 laser printer that was able to produce 20,000 lines per minute.  Next was 1981 when Xerox debuted their Star 8010.  It had a bitmapped screen and a WYSIWYG word processor.  In addition it had a mouse, laser printer, ethernet, smalltalk language and software that combined text and graphics.  Even with all that it didn't exactly make sales history with only about 100,000 units sold but was still at the time, cutting edge technology.

    Then in 1984 Lotus Development, LaserWriter, Lotus, and Microsoft got a gift from Apple Computer, a prototype hoping that the companies would create application support for the device.  Apple followed up a year later with the history making LaserWriter and then the LaserWriter Plus.  1990 saw the release of the Hewlett-Packard LaserJet IIP and in '92 and '93 they debuted the HP LaserJet 4 and LaserJet 4ML.

    In '93 QMS debuted their ColorScript Laser 1000 color printer.  Then in '95 Apple Computer brought out their first color printer the Color Laser Printer 12/600PS.  Hewlett Packard then released their HP Laser Jet 5 line in '96.

    Basically what a laser printer is an electrostatic device used in digital printing.  It can produce high quality graphics and text through a repeated pass of a laser beam over an electron charged cylindrical drum.  The drum collects the electrically charged ink that is in powdered form and then transfers the image to the paper that is inserted into the paper bin.  Called a xerographic printing process and in difference it produces the direct scanning  across the printer's photoreceptor allowing the laser to print quickly.

    The development of the laser printer shows that keen minds were at work all throughout its history.  As new technologies and materials became available, the incorporation of new software and hardware has made printing on large scale and small scale possible.  Nowadays people can print brilliant color products from photos to art in a matter of minutes.  Entire industries use the latest laser printers and the companies and engineers keep improving on the products.  Now they're household items and as customers put their feedback in and new things arise regarding technology, then we'll see more breakthroughs down the road regarding resolution and that troublesome running out of toner.

  • Business Cards Are Still An Important Part Of Business

    Business Cards Are Still An Important Part Of Business Today's business needs all the help it can get to win via promotion and sometimes the tried and true methods still work or can help greatly in the effort. The one method that still is effective are business cards.  These handy pieces of paper, sometimes plastic, are easy to make, sometimes free and are easy to carry and access. Business cards have your company brand and contact information.  Your company slogan and good design and you've got a promotional product you can count on.

    It's best to spend some time with the design and configuration of your business card as you'll be integrating it with today's digital technologies and online resources.  Today's business person has a lot of things on their plate and sometimes getting someone in passing to look at your website can be tough even if they have their smartphone in hand.  Slipping them a business card is something they can see at a glance and scan into their devices using various apps.

    Apps are a new breed but growing in popularity and necessity.  Utilizing them in coordination with the traditional tools like cards is being done every day.  The business owner who isn't on top of things is definitely losing money and position.  It's wise to hire or appoint someone to coordinate and know how to use the new technologies in coordination with the old.  You can even put a copy of your business card online so that people can print at their home or office.  Sure people nowadays use their handheld devices but you'll find that a business card is something they won't forget because it actually occupies real mass.  Some of them, well designed, become collector's items or something the customer or client can post on a refrigerator.  This might seem silly, but it still works.  People passing by see the card and ask about it or ask where they can get one.

    Every year new ways to promote come out.  All the lights and bells and whistles of the web still can't disown the power of a simple business card.  It's a friendly gesture that people around the world recognize.  It's a sign of a level of responsibility and sophistication.  Even if your business is something like dog food, a business card says that you're willing to be someone the client can trust with a real human gesture and handshake.

    Image credit: andreypopov / 123RF Stock Photo

  • Direct Mail Still Going Strong

    Direct Mail Still Going StrongIn today's world of digital marketing one might think that direct mail is a goner but that's the furthest thing from the truth.

    Sure, direct mail has taken a major beating but there are still some awesome direct mail campaigns that can rival that which is online if done right.  The average magazine that hits the homes are usually the classics like TIME, National Geographic, Vanity Fair, etc., these legends won't go away because they've established tradition and trust.  People love the feel, the organic quality of a fine magazine and can easily reference it.  Some digital magazines, if put out in print, wouldn't last six months due to less than sophisticated layout, design, and especially writing skill.

    Need we talk about photography?  The big magazines still hire the best photographers which makes these mailing magazines a real prize because people love to feel those photos in their hands as they turn the pages.  The top mags still have a stringent policy regarding excellence so the print and mailing magazines hold a special place in the public's heart.

    So how does one get their print and mailing magazine out there and hold steady and hopefully excel?  It's all about what one has to offer and to compete with that which is online there has to be offers, exclusive offers and deals not gotten anywhere else.

    Example, talk to the big manufacturers and see if you can get a deal on their tech equipment, home equipment, etc., with a discount or some goodie directly and exclusively through your print and mailing venue.  When word spreads that such deals can be had only via your print magazine, the copies should fly off the shelves.

    People like to feel like they're special so when they see that special deal from a magazine they know they or someone they know should take part.  Think about the  demographics of your magazine and where the strong and weak points are.  If you magazine has 10% readership of women over 30 then you'll want to boost that up.  Look at what women over 30 really are out there shopping for, find some, offer it as a discount or free.  If your demographics have your readership at 60% males under 30 then you'll want to keep that but not bruise them with only offers for the other demographics.  Find out what it is in your mag those fellows like and get it at a discount, offer it and rinse and repeat.  It means that once you've established your presence and are building your audience you must cater to them, keep them, get them to tell their friends and family.

    This is why print and mailing won't go away because there are far too many ways to get the best out of it and keep on moving.

    Image credit: andreypopov / 123RF Stock Photo

  • Is There Still Value In Print Media?

    Is There Still Value In Print Media?Print media isn't going anywhere, anytime soon. Long the means of informing the public and entertaining them, newspapers and magazines are here to stay although they won't be as prolific as they were in days past. This doesn't mean that they're not a good source of company or campaign promotion. There are still some successful strategies that can be applied to make printing quite equitable. First of all there are advertising options with print service. One can still take out an ad and make it look spectacular. People love to see a great ad and if your ad is top notch they'll take it out of the publication and hold on to it. It give s them a sense of realism and tangibility that the web doesn't. Speaking of the web, the internet is the main reason for print's loss of power. The printing industry turned a blind eye to the rise of the web and it got caught off guard. They had been warned to accept and upgrade to the internet but many were arrogant and spiteful and missed out on trillions of dollars of revenue. Now they've been trying to catch up, especially the news media. The news media lost so much money and opportunity for being so slow in adopting the internet that it's almost unrecoverable. This can be a goldmine to a marketer though because now the rates for advertising are very low but there's still an audience available. Partitioning off one's ad budget one can both spend on the web and in print service. Better to take advantage of a good deal while it lasts. You must take into account what you're doing are two things primarily, establishing a brand name and generating capital. Anything else and you're jeopardizing your interests. Print helps in this and shouldn't be overlooked. It will call for a strategy and a good PR person or ad firm should be able to help as they're now schooled in applying the latest promotional tactics. Take the time to look at the classic print ads. Going back a hundred years. See the impact they made with imagery like photos and graphics? Catchy sayings that caught on with the public? Contests, public appearances, social events and more. People knew how to use ad space in those days, every inch of it and some have become icons of global culture. So again, print isn't dead, it's just taken a good spanking but that happens when it comes to technology. Nothing stays the same.

  • And the winner of the 2014 Lindenhurst Award goes to Power Printing and Mailing Inc.

    TopPanelAwardPlaque.png.top.cc.DDN5-QBCQ-QFXXKeeping the standards of excellence in the Commercial Printer industry, the Best of the Lindenhurst Award for 2014 goes to Power Printing and Mailing Inc. for their achievements in printing and mailing.

    Recognition for outstanding achievements in the industry know that the award goes only to those companies that rise above the rest thus improving things overall. A celebration of the power of small and local businesses, the award validates the hard work and strive for excellence that enhances all involved. Competition can be fierce but the Best of the Lindenhurst Award can go to only a few. The community overall is elevated by these achievements and allows for stability and expansion in an atmosphere of fair play and competition.

    Satisfied customers in the community know these award winners as businesses that provide service with exceptional candor and reputation. The kind of businesses that the community can count on. Local revenue increases, the tax base increases and jobs are created. One can't ask for better and is the primary reason these companies are head and shoulders above the rest.

    If you're unaware of the Lindenhurst Award Program it was started to acknowledge and validate those companies with leadership and quality that surpasses all else. Teamed up exclusively with local businesses, leaders, public notables and more.

    This award isn't just something where the winner's name is pulled from a fishbowl but after careful scrutiny by professionals of all walks of life within the local business community. Quality, customer service, responsibility, are all part of the selection process.

    So hats off to Power Printing and Mailing Inc. for achieving this coveted kudo and the public now knows that the Lindenhurst Award is a sign post for excellence they can rely on.

  • Every small business needs printing service

    printing serviceOne of the most tried and true ways a business succeeds is by utilizing the skills of a printing service. Let it be said that since the printing press was invented, businesses, especially small businesses needed a printing service.

    Printing covers such a wide variety of services that the small businesses can pick and choose what promotional materials they need. Not just office supplies like stationery but also brand name advertising and promotional items.

    From business cards to posters to full convention displays you'll find that the printing service you choose can make all the difference in the world.

    The list of printable items is extensive and knowing what each is and what it does can allow for better promotion and brand name recognition.

    Business cards







    Greeting Cards



    Event Tickets


    CD and DVD Sleeves


    Panel Response Cards


    Table Tents and much, much more.

    The small business has to make itself known. Quality work and friendly service is the fundamental however with the amount of competition out there being seen and trusted calls for utilizing printing. Having those cards is a start so that people need to know who and where to contact you. Goodies like magnets and greeting cards or even humor cards allows for people to like you and even post them on their bulletin boards at home or at the office. That's extra exposure and goes a long way.

    Posters of course are the big item. A poster has to project what your company is about and be eye-catching as well. People need to be able to identify the poster with your brand and service and it has to remain in their minds whenever the need for your business or service comes to bear.

    If you attend trade show events, conventions and such your printing needs will include tents and banners so that the crowds and colleagues can find you and court others to you. Remember, people take pictures and videos of these events and share them on their websites, blogs, and social media pages. You're getting free advertising that way and there's no telling who will see your brand and need your services.

    So don't underestimate the need for printing services for your small business, they're essential.
    Image source: pixpack / 123RF Stock Photo

  • The Advantages To Direct Mail Marketing

    direct mailing It may sound like the stone age in contrast to today's digital world but there are still merits to the use of direct mail marketing.

    First of all, direct mailing isn't dead it's still alive and kicking and a vital resource to many of the business out there. Some use direct mailing as their primary promo and contact with the tpublic and some use it in tandem with their email marketing. It all depends on the company and direction it's going in. Some companies do well with direct mailing and some don't. There's a science to it and learning it takes some practice or hiring a pro to come in.

    A major advantage is the hands on approach. Direct mailing is something that's tangible and lets your customers know you're a real entity and in today's clime of distant digital communication that means a lot. When customers know that there's a real person behind that communication or solicitation it makes them feel more confident that the company is able to take responsibility for craftsmanship, customer service and more. With brick and mortar stores being pounded by online venues, you can take advantage of it by adding those mailings as part of your communications process.

    The versatility of what you can mail is just awesome. You can get away with letters, posters, post cards, business cards, all sorts of print objects that can be sent. Not only that but you can add tempting tidbits to them much like with online mailings such as games, crossword puzzles, scratch offs for discounts and prizes and more.

    Well done photos of your building or even cute animals and landscapes will get people to keep and perhaps pin the mailings to their walls or fridges. You'll get a lot of mileage doing this. People visiting the home or office will see these on the walls and ask about them. If you send multiples they'll give them out. Nothing like getting your customers to do the heavy work for you.

    Finally, direct mailings allow you to also do some statistics tracking, get feedback from people who mail back and increase the intimate type of business relationship that can lead to major word of mouth promotion. When people feel they've got a friend at the helm of the company they're buying from. It's a big step up and contrast to today's world of outsourcing support and office communications. You stand out in the crowd and when you couple it with digital emailings you're bound to be successful.

    Image source: alexmillos / 123RF Stock Photo

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